citizenM Hotels has 36 locations in 20 cities and there’s only one shot to capture the picture-perfect designer interiors in all their glory before the hotel opens. Timelines are tight and shotlists are long but directing with the internationally renowned interiors photographer Richard Powers means the outcome is never less than perfection.

The creative style focusses on precision with surprising elements. The interior design of the spaces is maximalist, so structure and logic is key to taking impactful images.