I’m a freelance designer and creative based in Glasgow.

I’ve spent seven years in the creative field in freelance, in-house, and agency environments designing, directing, developing campaigns, and copywriting. I craft strong creative concepts and have the practical expertise to bring them to life.

I have the experience and pace to support global brands on complex projects and a big passion for working with small business and local projects to bring their ideas to life. I’m all about bringing research, humour, curiosity, and authenticity to my work.

If you’re an agency who is stressed by the idea that briefing a freelancer may be more work than it’s worth, I’ve been there. Let’s chat about a rhythm and way of working that works for you.

If you’re a small business unsure about getting what you need from a designer, don’t be. I’ll happily demystifying the design process and tailor options to suit your project and budget.

It all starts with a ‘hello’.

Here’s what I’m good at

Campaign concept creation and development

Creative direction

Photo and video shoot direction/ production

Graphic design for print, digital and marketing

Creative copywriting

Illustration

Motion graphics

Deep understanding of ESG topics

DAM solution management and strategy

All the usual Adobe CS programmes

Highly organised process and workflow (geeky, I know)

  • Joe Crowther
    Head of Design at citizenM

    “It is impossible to fully express the positive impact and contribution of what Ali brought to citizenM. Ali is not just a designer, she’s a storyteller who just ‘gets it’. Her work blends emotion, intelligence and creativity… Having worked in the creative industry for over 13 years, I simply can not recommend Ali highly enough.”

  • Graeme McGowan
    Co-Founder and Creative Director at Jam Hot


    “Ali’s time with the studio was packed with creativity, craft and graft. With a top-notch attitude she slotted right into the Jam Hot team. Give her a chance... you’ll be glad you did.”

  • David Whyte
    Co-Founder and Creative Director at Tangent Graphic

    “Ali brings a high level of design ability and creativity, thoughtfully and intelligently approaches projects, and is both lively and hardworking. She could hold her own in any environment, and was very well regarded by everyone at Tangent.”