Bristol Packaged: Mystique Premium Cider

Part of a series of packaging concepts inspired by my favourite Bristol Creative studios.

Client: Personal project.
Involvement: Creative direction and design.

What would happen if players in the Bristol creative scene created a local cider that embodied the craft and quality of output from its well-established and new studios?

While vibrant and friendly, the creative scene in Bristol also has an air of mystique, authority and quality that’s reflected in the cider’s packaging. Just like the city of Bristol – Mystique Premium Cider makes you do a double take. The understated bottle and box format traditionally reserved for premium wines is brought to life with bursts of cyan, magenta, yellow, and black moonlight against a dark background – bringing together the colourful work of creative industries and the nature-lead work of the cider makers. Traditional signwriting lettering nods to industrial locations in the city that many studios now call home.

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