citizenM wanted to celebrate the tenth birthday of its Glasgow hotel. Instead of “blowing our own trumpet”, the creative direction was to connect with and say thank you to the local folk who had been part of the journey. Because a party is only fun when it’s with your friends!

Local illustrator, Jonny Mowat, was commissioned to create a window display of custom doodles in his signature style thanking partners such as Glasgow International Film Festival, Dear Green Coffee Roasters, Glasgow School of Art, Brewgooder, Freedom Bakery, Scottish Opera and many more.