The Scottish Gin Society celebrated its first World Gin Day across a number of venues in Glasgow. They were looking for an identity for the event which showed how dynamic, colourful and exciting gin could be - steering clear of the 'Gordons and lime' look. Bespoke 'mixology' illustrations were designed for the identity, bursting with fruity, spicy, juicy excitement. The colours used in the illustrations were reflected in chalk street lettering drawn near the venues which sparked great interest. Members of the public were asking where they could buy the staff t-shirts!