The Scottish Gin Society Web Content Creative Direction
As The Scottish Gin Society gained popularity, they decided they needed a website with basic info of who they are and what they do with a view to adding a webshop and events calendar.
The society needed fresh, original content to populate the site. Mood boards and a brief were developed and used as a focus point to find the right photographer. Cameron Logue Photography were chosen for their experience in product shots and 'lifestyle' shots.

Working closely with the photographers, test shots and an outline of what was needed from the day helped us all be clear on what outcome The Scottish Gin Society needed. On the day of the shoot, lots of great shots were captured with a 'light, airy, fresh, relaxed' feel.

Webshop shots
Clear image of gin on sale. Space for type. Variety of tonal backgrounds.
Garnish shots
Abstract. Generic. Bold colours. For use when content was not related to a specific gin or distiller.
Perfect serve shots
Tempting. Dynamic. Artistic. Each of the society's 'top 10' were photographed served to the distillers recommendations for promotion of each gin.

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