Ping: Elastic Creative
Elastic Creative, Edinburgh set Graphic Design Class of 2017 a brief to inspire a motion piece: 'What does the word elastic mean to you?'
Underwear. It pings, it stretches, it's elastic. It's a necessity, it's everyday and it's something we can all take for granted.
Smalls for All is a Scottish charity which collects new underwear to be taken where it can bring hygiene, dignity and happiness.
Ping, sets a fun, informal feel and marries sliding, stretchy music with visuals of pinging underwear and bright colours in a fast-paced, informative advert for the charity.
This low budget, one-day-on-set, rope-your-friends-in film captures the fun community and female-lead spirit of Smalls for All.